Hello York and others.
Here in Denmark did we start selling cover crop seed to our members of our conservation agriculture and min-till organisation FRDK (
www.frdk.dk) in 2010. We are 350 members. We was not satisfied with the companies prices (even though they are coop farmer owned companies !!!). We started a web page (
www.frdkshop.dk) where they could order. The payment has to be done at ordering. Then we order the seed at a German comany in whole truck loads. We are also selling 5 species mixes. We reduced the price of reddich from 32 Dkr (4,3€) to 13 Dkr (1,74€)! The sale is only for members of our organisation and theres is a little profit to pay for administration costs. It has been a great succes.
You can do the same other places.