When Fiat bought Ford tractors, I gather Fiat renamed Fiat Agri to New Holland as the sole brand name worldwide for tractors and their ag equipment.

Question is - how were the Fiat tractors received in the UK and Europe at the time, junk, quality, something between?

As blue New Holland tractors became available, how have they been received and how are they viewed today? Decent machines? Dominate brand in the UK and Europe or is Deere or Massey Ferguson leading them in ag sales?

Later, Fiat bought CaseIH. I gather today, they are identical to New Holland, except for color and decals. Is the CaseIH brand a presence in the UK and Europe or is it all New Holland and CaseIH more of a North American brand?